Catalogue Matching
Every captured listing tied to a Paper Boat SKU — and what is not tied yet
CoverageEvery Paper Boat-owned listing in the 18 Sep capture, including sub-brands
Coverage by platform
Listings carrying a canonical SKU id
Matched and unmatched listings
Distinct platform listings per platform
Confidence bandsWhat kind of evidence stands behind each SKU-to-listing link
Bands
Assigned per canonical SKU, then counted over its captured rows
Evidence behind a link
SKUs per band, and the link method recorded on each
The independent re-checkEvery matched listing re-matched blind, then compared with the SKU it already carries
Blind re-match agreement
Unmatched listingsA Paper Boat listing not yet tied to a canonical SKU — its rows stay out of every SKU-level number
Unmatched queue
Duplicate canonical SKUsTwo ids that look like the same product — merging them re-joins their platform count
One product held under two ids
Hide pairs that share a platform
Pack conflictsA listing whose pack size contradicts the master pack
Master pack against what was observed
Rival matchingA rival price is only readable when a comparable Paper Boat pack sits on the same platform
Comparable benchmark rows by platform
A row is comparable when the brand has a listing on that platform within 15% of a Paper Boat pack
Comparable share
Grey bars: platforms with no Paper Boat listing at all
Brands
How many rival brands can be compared at all