Executive dashboard
Performance across platforms, products and regions
Sell-out by platform
Weekly revenue, last 12 weeks
AI insights
What the data says this week
Share of search
Category & occasion keywords, by platform
Buyable availability
Platform × city, Paper Boat offers
Buyable share of observed offers. Amazon Now feed carries no stock flag (unknown).
Price position
Average discount, juice set
Value ladder
Median ₹ per 100 ml on the shelf, by brand
Computed from the pack size on each listing ·
Shelves with no Paper Boat result
Category and occasion keywords · keyword × city × platform
A shelf is one keyword searched in one city on one platform. Absent means the search returned results, none of them Paper Boat.
Sales driver bridge
Change vs prior 4 weeks, decomposed
Distribution = listed stores × SKUs · Velocity = units per available store-day · Price = realised price effect · Mix = product-line mix.
Revenue by product line
Last 4 weeks
Sell-in vs sell-out
Units shipped to platforms vs consumer units
Platform scorecard
Last 4 weeks
AssortmentShelf capture · 9 platforms · 18 Sep 2026Catalogue matching →
Product lines
Distribution, availability, price and rating by line
Units by product line
Last 4 weeks
Widest-distributed SKUs
Canonical SKU across platforms · open the row grid, or the live listing on the platform
Assortment gaps
SKUs live on 4+ platforms but missing on a major platform
A gap is a SKU the capture did not return on that platform in any of the five cities — confirm it in Catalogue matching before treating it as a delisting.
Assortment depth
Distinct Paper Boat SKUs listed, platform × city
Counted from the SKUs observed on the shelf, not from the listing agreement.
Pack architecture
Share of drink listings by pack size — Paper Boat vs the rest of the shelf
Pack size read from each listing ·
What each platform's feed carries
Field coverage on Paper Boat listings
Listing content health
Defects on the Paper Boat listings themselves — what the brand can fix on the platform
Computed from the 18 Sep captureFull fix queue and per-platform scores →
Price & promoPrices observed on the 18 Sep 2026 capturePrice rules & subscriptions →
Price per 100 ml by brand
Median of the observed offer price, normalised for pack size
Bar is the median; the range behind it is the 25th–75th percentile of that brand's listings.
Price against the brands we track
One pack, one platform, two MRPs
Discount depth
Paper Boat listings by discount band, per platform
Average discount, brand × platform
Where competitors are buying the shelf
A threshold on any of these cells can be turned into a standing rule.Set a price rule →
Brands on the shelf
Every brand with 40 or more listings in the snapshot · click a row for its listings
Listings are what the shelf returned for the tracked keywords, not the platform's full catalogue.
Same pack, different platform
Price parity on identical packs in the same city · click a row for the listings
Who owns the first ten slots
Share of the top-10 results on each category keyword
“Brand not resolved” is a listing whose brand the feed does not name — mostly private label and unbranded packs.
Where Paper Boat lands
Organic rank of Paper Boat results on category keywords
Best organic rank
Keyword × platform, best position Paper Boat reached in any city
Brands standing above Paper Boat
On the shelves where Paper Boat does appear
Share of search by keyword
All tracked keywords, across cities and platforms · click a keyword for its shelves
Dark-store network
Bengaluru · 904 dark stores
City scorecard
Availability by city and platform
Buyable share, with out-of-stock and not-serviceable counts
Network beyond the five metros
Where quick commerce has dark stores and the shelf is not yet observed
Promised delivery time
Median minutes on the listing, platform × city
Channel scorecard
Per platform: listings, availability, price, search, media
Media spend and return
Last 30 days
Spend on listings with weak availability
Availability-aware media guard
How fast each platform promises to deliver
Minutes stated on the listing at capture
Listings, depth and shelf presence
Every platform in the snapshot, ranked by listings observed
Bubble size is the number of distinct Paper Boat SKUs observed on that platform.
Customer voicePublished listing ratings · 18 Sep 2026Ratings & Reviews →
Ratings
Listing ratings across platforms
Review themes
Classified themes, standing in for review text
Trial and repeat
Standing in for platform buyer cohorts
Rating by product line
Published listing ratings, by line
Stock position and shelf life
CFA stock by SKU with days of cover and expiry risk
Rebalancing recommendations
Move inventory to where demand and shelf life justify it
Days of cover by city
Demand forecast
Weekly units, next 8 weeks with 80% interval
Forecast drivers
Contribution to next-4-week change
Forecast by product line and city
Next 4 weeks vs last 4 weeks
Rules breaching at this capture
Every standing rule evaluated against the 18 Sep 2026 shelf capture · click a row for the evidence behind it
Computed from the 18 Sep captureThresholds, owners and subscriptions →